WeGen: waste in, food out
WeGen is Maxim's Group's own sustainability initiative. At Hung Yat Farm, pre-consumed food waste from about 70 Maxim's restaurants becomes bio-agents that grow chemical-free produce for the same kitchens.
A circular loop, step by step.
Through its partnership with Maxim's Group, Hung Yat runs a local loop that returns food waste to the soil and the produce to the same kitchens.
Resource Collection
Pre-consumed food waste, such as fruit peels and coffee grounds, collected from about 70 Maxim's restaurants across Hong Kong.
Urban InputTransformation
Hung Yat ferments the collected waste into eco-enzyme bio-agents for soil health.
Scientific ProcessRegeneration
Hung Yat Farm uses these bio-agents to grow chemical-free produce on local soil, with no chemical fertilizers and no chemical pesticides.
Growth StageRetail Return
Produce returns to Maxim's kitchens and to 7-Eleven shelves under the Grounds to Goodness brand, completing the loop.
Full CircleNumbers your sustainability team can file.
Measured by RESET Carbon, an independent consultancy, to an ISO 14067-aligned methodology. A supplier that has run a product carbon footprint gives your Scope 3 reporting a traceable line item instead of an industry average.
Pre-consumed food waste from about 70 Maxim's restaurants, cumulative to November 2025 (HKET, 17 November 2025).
Pre-consumed food waste diverted in the single January to April 2025 cycle measured by RESET Carbon.
Measured by RESET Carbon to an ISO 14067-aligned methodology, across the same single January to April 2025 cycle.
Maxim's Group and the WeGen Programme
WeGen is Maxim's Group's own sustainability initiative. Hung Yat is its largest single contributor: we take pre-consumed waste from roughly 70 of their restaurants, ferment it into bio-agents, and return chemical-free produce to the same kitchens. 7-Eleven carries the resulting line under the co-branded Grounds to Goodness name.
Collection
Pre-consumed food waste collected from about 70 Maxim's restaurants across Hong Kong.
Independent testing
Three SGS Hong Kong reports across two consecutive years: all pesticides Not Detected in 488 and 502-item panels on sampled produce.
Questions about the loop?
Get in touch about sourcing Hung Yat produce, or about the data behind these numbers.