WeGen Initiative Surpasses 48 Tonnes of Food Waste Diverted
The circular economy partnership with Maxim's Group and 7-Eleven reaches a significant operational milestone — 48+ tonnes of pre-consumed food waste converted into chemical-free produce.
The WeGen Initiative — Maxim’s Group’s sustainability programme, to which Hung Yat is the largest single contributor — has processed more than 48 tonnes of pre-consumed food waste cumulatively as of November 2025, as reported by HKET on 17 November 2025.
The programme began as a trial with Maxim’s Group in 2022 and launched formally in 2024. It collects fruit peels, coffee grounds and other pre-consumed organic waste from roughly 70 Maxim’s locations across Hong Kong. Controlled fermentation converts that waste into living eco-enzyme bio-agents, which feed the microbes already present in the soil.
The resulting produce is sold back through 7-Eleven and Maxim’s outlets under the Grounds to Goodness brand, completing a fully circular supply chain.
Environmental impact
The programme has also avoided an estimated 43 tonnes of greenhouse gas emissions through optimised circular logistics — eliminating the carbon cost of landfill disposal while producing fresh, chemical-free food locally.